0–3 months
Newborn Essentials
Curated for this stage
8 items inside
Prepared in 1–2 business days
Coming soon
View boxComing soon · South AfricaYour favourite baby brands.
Your favourite baby brands.
One convenient box.
Kleinbaba makes baby shopping easier. Choose the trusted brands you already love, build your own box or let Kleinbaba help you create the right essentials for your baby's stage.
Join early access — get 10% off your first order.
Less time shopping. More time with your baby.
Early access
Be among the first to know
Join our early-access community and be among the first to know when Kleinbaba launches.
Join early accessDemo experience — products and brands are subject to change before launch. No prices are shown yet and no payment will be processed.
Why Kleinbaba?
More than a baby shop
Kleinbaba is designed to take some of the everyday thinking out of parenting. We're here to help you keep track of the essentials, so you don't have to remember when the nappies, wipes or baby-care products are running low.
Personalised for your baby
Recommendations matched to your baby's age, weight, nappy size and your preferred brands.
We work out the quantities
Kleinbaba estimates how much you may need for a 2, 3 or 4 week supply.
Packed and ready
Your essentials are put together into one box, so there's nothing to piece together yourself.
Delivered to your door
Nationwide delivery planned.
Replenishment reminders
We estimate when you may be running low and remind you when it may be time to top up.
Choose your range and brands
Five ranges, from Value to Signature — you decide the level and the brands.
How it works
How Kleinbaba makes life easier
Five simple steps — you tell us about your baby, we help with the rest.
01
Tell us about your baby
Age, weight, nappy size, preferred brands and your chosen range.
02
We help work out what you need
Kleinbaba estimates typical usage and recommends suitable products and quantities.
03
Build your box
Choose a 2-week, 3-week or 4-week supply.
04
We deliver
Your essentials arrive at your door.
05
We help you stay stocked
We'll estimate when you may be running low and remind you when it may be time to top up.
We estimate when you may be running low. Based on your previous orders and typical usage. Your baby's actual needs may vary.
Personalised recommendations
Matched to your baby's age, stage, weight and your preferred brands.
Smart quantity estimates
We estimate how much you may need, so you don't over- or under-buy.
Convenient delivery
Your essentials arrive at your door.
Replenishment reminders
We'll estimate when you may be running low and remind you.
Nappy-size guidance
A nudge when your baby may be approaching the next size.
Easy reordering
Top up your usual essentials in a couple of taps.
Curated for a stage
BabyBoxes
Stage boxes that follow your baby's development — 0–3, 3–9, 9–18 and 18+ months. Pricing will be announced at launch.
3–9 months
Growing Baby
Curated for this stage
8 items inside
Prepared in 1–2 business days
Coming soon
View box
9–18 months
Little Explorer
Curated for this stage
8 items inside
Prepared in 1–2 business days
Coming soon
View box
18+ months
Toddler Ready
Curated for this stage
8 items inside
Prepared in 1–2 business days
Coming soon
View boxEveryday consumables
Essentials & Top-Ups
Nappies, wipes and creams as a 2, 3 or 4 week supply — with an estimate of how long a box may last and a reminder when you may be running low.
Approximately 2 weeks
Essentials — 2 Week Top-Up
Everyday essentials, delivered when you need them
7 items inside
Prepared in 1–2 business days
Coming soon
See this supplyApproximately 2–3 weeks
Essentials — 3 Week Supply
Everyday essentials, delivered when you need them
11 items inside
Prepared in 1–2 business days
Coming soon
See this supplyApproximately 3–4 weeks
Essentials — 4 Week Supply
Everyday essentials, delivered when you need them
14 items inside
Prepared in 1–2 business days
Coming soon
See this supplyWe estimate when you may be running low — these are estimates, not exact figures.
For someone else
Gift Boxes
Gift-ready boxes for a new baby, a baby shower, a welcome home or a first birthday — with a gift message and premium wrapping option.
New Baby
New Baby Gift Box
For a brand new arrival
7 items inside · gift message included
Prepared in 2–3 business days
Coming soon
View this giftBaby Shower
Baby Shower Box
A generous gift to celebrate
8 items inside · gift message included
Prepared in 2–3 business days
Coming soon
View this giftWelcome Home
Welcome Home Baby
For those first days at home
5 items inside · gift message included
Prepared in 1–2 business days
Coming soon
View this giftChoose your range
Five ranges, one simple choice
Every product we plan to stock is chosen to be trustworthy — you simply choose the level that suits your family.
Level 1
Value
For parents who want the basics at the best value.
Level 2
Standard
Trusted everyday products at a comfortable price.
Most popular Level 3
Premium
A little more choice and upgraded products.
Level 4
Luxury
Premium brands and products.
Level 5
Signature
Our most premium and specialist selection.
Dispatch times depend on stock availability, not on the range you choose.
Real brands, your choice
Brands parents already trust
Kleinbaba does not manufacture these products. We curate trusted brands from established suppliers into convenient BabyBoxes.
Ackermans BabyAveeno BabyBaby DoveBabyhoodBabyLoveBennettsBennetts BabyBepanthenBiodermaCetaphil BabyCherubsClicks BabyCuddlersDis-Chem BabyDr Brown'sElizabeth Anne'sHuggiesJohnson'sLittle OneMAMMother's ChoiceMothercareMunchkinMustelaNanny CareNanobébéNubyNUKNUK CareOh So HeavenlyPampersPhilips AventPigeonPure BeginningsPuritySafety 1stShnuggleSnuggle TimeSudocremTommee TippeeTwinsaverVaselineVital BabyWoolworths Baby
Our planned range — brands and products are subject to change as suppliers are confirmed.
Product range preview
The kind of essentials we'll stock
Indicative examples from our planned range. Products and pricing subject to change.
Verified product image required
CuddlersPremium
Cuddlers Comfort Size 5Size 5 · 56 pack
In stock · dispatch 1–2 business daysPricing at launch10% off your first order
Verified product image required
Baby DovePremium
Baby Dove Sensitive Moisture Wipes3 x 72 wipes · 3 x 72 wipes
Available to order · dispatch 4–6 business daysPricing at launch10% off your first order
Verified product image required
BepanthenPremium
Bepanthen Nappy Care Ointment 30g1 x 30g · 1 x 30g
Available to order · dispatch 4–6 business daysPricing at launch10% off your first order
Verified product image required
Baby DovePremium
Baby Dove Rich Moisture Tip to Toe Wash1 x 400ml · 1 x 400ml
Available to order · dispatch 4–6 business daysPricing at launch10% off your first order
Verified product image required
Elizabeth Anne'sPremium
Elizabeth Anne's Changing Organiser1 organiser · 1 organiser
Available to order · dispatch 4–6 business daysPricing at launch10% off your first order
Verified product image required
Tommee TippeePremium
Closer to Nature Baby Bottle 260ml1 x 260ml · 1 x 260ml
Available to order · dispatch 4–6 business daysPricing at launch10% off your first order
Build your own
Build a box that's right for you.
Try the demo builder: your baby, your product level, your brands. Nothing is charged and no order is placed.
Try the demoFor you
Personalised recommendations
Create an optional Baby Profile and we'll suggest products that may suit your baby's current stage.
Your stage
Recommendations follow your baby's age and approximate weight.
Your brands
Prefer Pampers? Huggies? No preference? We'll respect it.
Your range
Value to Signature — we look inside your chosen range first.
Recommendations are for shopping convenience only and are not medical advice.
Kleinbaba
We take care of the essentials.
You take care of baby.
Because parenting already comes with enough to think about. From nappies and wipes to creams and feeding essentials, Kleinbaba is designed to make the everyday shopping and replenishment process a little easier. We don't want to simply sell you another product. We want to make sure the essentials you already need are easier to manage.
- We help you choose.
- We help you calculate quantities.
- We pack and deliver.
- We remind you when you may be running low.
We're currently finalising our product range and supplier network.
Join Kleinbaba early accessHelp us build Kleinbaba around what parents actually want. No orders or payments are currently being accepted.